He next discussed the 7 Success Factors for Social Games:
- Analytics: Dashboards for every designer
- Iterative Development: Update it every week
- Design for discovery and distribution
- Engagement: Why is your player coming back every day?
- Retail Level Merchandising: Use the principles of retail to price your virtual goods. Theme your items, make introductory sales.
- Global Deployment: Ensure that you’re hitting the fast growing markets like Indonesia or India player. “Most games under index globally.”
- Social Design: The “secret sauce” is to design how people interact.
via socialtimes.com
As quoted from Social Times' coverage of Facebook Platform Manager Gareth Davis' talk. Makes sense.